Viral Code is the digital partner for Indian hotels, resorts, OTAs, tour operators, DMCs and experience brands. We do SEO, paid media, social, website development and travel-specific CRM / cloud software — all in-house, all priced in INR, all reported against bookings rather than vanity metrics.
Most travel brands stitch together 4 different agencies for SEO, ads, social, web and CRM — and pay the integration tax in lost data, conflicting strategies and finger-pointing. We deliver all five in-house, with one strategy lead, one calendar and one report.
Direct organic bookings that cut OTA dependency. Local + national + GEO (AI search). 5 packages from ₹15,000/mo.
Instagram, Facebook & YouTube content engines for travel brands. Reels, destination posts, community + influencer coordination. From ₹18,000/mo.
Google Ads, Meta Ads, YouTube & travel networks. Booking-led campaigns with daily optimisation. From ₹20,000/mo + ad spend.
Hotel sites, booking pages, travel portals and custom integrations. Conversion-tuned, SEO-ready. Landing pages from ₹35,000.
Travel CRM, lead management, automation, AI inbox and custom software. Built for travel sales workflows. From ₹4,500/mo per user.
Combine any 2 services for 10% off, any 3 for 15% off, all-stack retainer for 20% off. One contract, one invoice, one team.
Indian travellers research for 21–45 days before booking. Travel CPCs on Google Ads have crossed ₹40-90 per click in metros, while OTAs charge 18–25% commission per booking. Organic search delivers high-intent travellers directly to your site — at a fraction of the cost, without giving away margin to MakeMyTrip or Booking.com.
Direct organic bookings save 15–25% in OTA commission on every stay or tour. Within 6–9 months, most clients reduce their OTA share by 30%+.
"Best resorts in Coorg", "things to do in Ladakh", "Kerala honeymoon package" — page-1 rankings on these queries put you in front of buyers months before they decide.
We optimise for source markets (Mumbai, Delhi, Bengaluru) and destination keywords (Goa, Manali, Andamans), plus Hindi + regional language SERPs.
Every destination guide, hotel page and itinerary blog is yours forever. Stop paying ads tomorrow and bookings keep coming through organic for months.
Pick the package closest to your business stage. Every deliverable is shipped in-house by senior Indian SEO strategists, technical SEOs, content writers and outreach specialists — no white-label resellers.
All prices in INR, all-inclusive. Quarterly billing: 5% off · Annual prepayment: 10% off.
Most agencies bury this on page 4 of a PDF. Here it is, line by line. If something isn't listed, ask — we'll quote it as an add-on.
| Deliverable | Launch ₹15k |
Grow ₹28k |
Scale ₹50k |
Dominate ₹85k |
Elite ₹1.4L+ |
|---|---|---|---|---|---|
| 1. Research & Strategy | |||||
| Target keywords tracked | 10 | 25 | 50 | 100 | Unlimited |
| Keyword research depth | Basic | Standard | Advanced | Cluster-based | Topical map |
| Competitor SEO gap analysis | Quarterly | Monthly | Monthly | Monthly | Bi-weekly |
| Search intent + SERP analysis | ✓ | ✓ | ✓ | ✓ | ✓ |
| Annual SEO roadmap | — | Light | ✓ | ✓ | ✓ |
| 2. Technical SEO | |||||
| Full technical audit | Light | ✓ | ✓ | Deep + log files | Deep + JS |
| Core Web Vitals optimisation | ✓ | ✓ | ✓ | ✓ | ✓ |
| Schema markup | Basic | Standard | Full | Full + custom | Full + custom |
| XML sitemap, robots.txt, canonicals | ✓ | ✓ | ✓ | ✓ | ✓ |
| Crawl budget & indexation | — | Light | ✓ | ✓ | ✓ |
| Hreflang / international SEO | — | — | — | Add-on | ✓ |
| 3. On-Page SEO | |||||
| Pages optimised | 8 | 18 | 35 | Unlimited | Unlimited |
| Content gap & cannibalisation fix | — | Light | ✓ | ✓ | ✓ |
| Programmatic / template SEO | — | — | — | ✓ | ✓ |
| 4. Content | |||||
| Blog articles / month | 3 (800-1000w) | 5 (1200-1500w) | 8 (1500-2200w) | 16 (2000w+) | 24+ (custom) |
| Pillar / cornerstone pages | — | 1 / quarter | 2 / quarter | 2 / month | 4 / month |
| Editor + SME review | ✓ | ✓ | ✓ | ✓ | ✓ |
| Hindi / regional language content | — | Add-on | Add-on | Add-on | ✓ |
| 5. Off-Page / Link Building | |||||
| Backlinks / month | — | 5 (DR 30+) | 10 (DR 40+) | 20 (DR 50+ mix) | 30+ premium |
| Local citations / NAP | 25 | 50 | 75 | 100 | Unlimited |
| Digital PR pitches | — | — | — | 4 / month | 10 / month |
| HARO / source-led link building | — | — | ✓ | ✓ | ✓ |
| 6. Local SEO (GMB) | |||||
| Google Business Profile management | ✓ | ✓ | ✓ | ✓ | ✓ |
| Weekly GMB posts | 2 | 3 | 3 | 4 | Daily |
| Review generation system | ✓ | ✓ | ✓ | ✓ | ✓ |
| 7. Reporting & Communication | |||||
| Monthly performance report (PDF + sheet) | ✓ | ✓ | ✓ | ✓ | ✓ |
| Booking-source attribution report | — | ✓ | ✓ | ✓ | ✓ |
| Strategy calls | Monthly | Monthly | Bi-weekly | Weekly | Weekly + on-site |
| Slack / WhatsApp channel | — | ✓ | ✓ | ✓ | ✓ |
| Dedicated account lead | — | — | ✓ | ✓ | 4-person pod |
| 8. Generative Engine Optimisation (GEO) | |||||
| Optimisation for ChatGPT / Gemini / Perplexity | — | — | Light | ✓ | Full programme |
Travel CPCs in India have crossed ₹40-90 per click for competitive destinations. We don't run ads for "engagement" or "reach" — every campaign is built around bookings, room nights, or qualified leads, with daily optimisation and weekly reporting to the actual revenue line.
For monthly ad spends above ₹8L, we move to a percentage-of-spend model (12–15%) with a quarterly minimum. Ad spend is paid by the client directly to Google / Meta — we never bill ad spend through our invoices.
Most travel sites under-convert because they're built by generic agencies who don't understand booking funnels. We design and build hotel websites, booking pages, travel portals and custom integrations on Webflow, Next.js, WordPress (when it's the right fit) and Shopify — all SEO-ready, all conversion-tuned, all mobile-first.
Optional ongoing maintenance retainer: ₹ 8,000 / mo (security updates, backups, plugin updates, minor edits, uptime monitoring). Hosting can be provided on Hostinger, AWS, GCP or your own infrastructure.
We build and operate cloud software made specifically for the travel industry — lead management, AI-driven inbox, DMC routing, automation workflows and custom integrations. Our flagship product is the Viral Code Travel CRM, and we also build bespoke software for clients who need something the off-the-shelf market doesn't offer.
Travel CRM data is hosted in India (AWS Mumbai region). Onboarding includes data import from Google Sheets, HubSpot, Zoho, Salesforce or any CSV source.
No "we'll send you a strategy in 4 weeks" theatre. Most clients see their first ranking movement inside 30 days, and meaningful traffic lift between months 3–6.
Business model, margins, target geographies, customer ICP, sales cycle, current pipeline split.
Technical, on-page, content, backlinks, GMB, analytics setup. Deliverable: 40-60 page audit + scorecard.
90-day sprint plan + 12-month topical authority map. Tied to revenue / lead targets, not vanity rankings.
Tech fixes shipped weekly. Content + links shipped on a published calendar you can see anytime.
Live dashboard with rankings, organic traffic, branded vs non-branded, leads, revenue. No PDF spam.
Quarterly recalibration. Double down on winners, kill what isn't working, expand into new clusters.
Travel SEO is its own discipline. Booking-engine quirks, OTA cannibalisation, seasonality, destination intent, hreflang for inbound markets — we've solved them across 80+ Indian travel brands.
Add-ons are billed monthly on top of any package. All prices in INR, all-inclusive.
60-page audit covering tech, on-page, content, links, GMB, analytics + 90-day priority roadmap. Free if you sign up to any monthly package.
4 articles per month in Hindi, Marathi, Tamil, Telugu, Bengali, Kannada or Gujarati — written by native-language SEO writers.
Channel optimisation, keyword-mapped video briefs, thumbnails, end-screens, chapters, and playlist strategy.
Pitches to Condé Nast Traveller India, Travel + Leisure India, Outlook Traveller, ET Travel World, LBB, Tripoto + select global travel media. Targets: 2-4 placements / month.
One landing page redesign every month with heatmap analysis, copy rewrite, and A/B test setup. Tied to your top organic pages.
Pre-migration crawl, 301 mapping, post-launch QA — for businesses replatforming to Shopify, Webflow, Next.js, Wix or custom.
Play Store + App Store keyword optimisation for booking, itinerary or experience apps. Listing copy, screenshot CRO, ratings strategy.
Be cited by ChatGPT, Gemini, Perplexity, Claude when travellers ask "best resorts in…" or "Kerala honeymoon plan". Entity SEO, llms.txt, structured data, comparison content.
Aggressive 90-day SEO sprint timed to a new hotel opening, new tour route, or new destination launch — pre-launch content seeding, link building, and GMB groundwork.
Movement on long-tail keywords typically begins in 30–60 days. Meaningful organic traffic lift (2-3×) usually lands between months 4 and 6 for most niches. Highly competitive verticals (BFSI, real estate, edtech) realistically need 6-9 months for top-of-funnel keywords.
Viral Code currently operates as an independent studio and is not yet GST-registered, so the prices listed are exactly what you pay — no GST is added on top. You'll receive a clean professional invoice for every payment. As we register the entity over the next few months, we will give existing clients advance notice before any tax change is applied.
No long-term lock-in. Launch has a 3-month recommendation; Grow is 4 months; Scale and Dominate are 6 months to allow SEO to compound. You can cancel with 30 days' notice and we'll hand over all assets, dashboards and access cleanly.
No serious agency will. Google explicitly forbids ranking guarantees. What we guarantee: deliverables shipped on time, transparent reporting, and the campaign hitting forecasted traffic / revenue targets we set together. If we miss for 2 quarters in a row, we work the next month free.
We focus exclusively on Indian travel brands — but if your business is registered in India and targets inbound travellers from the US, UK, UAE, Singapore or Australia, we handle international SEO (hreflang, source-market content, multi-currency landing pages) under the same packages.
Yes — and it's actually the best time. We can structure your site, content, schema and internal linking correctly from day 1, which usually halves the time to ranking compared to fixing a legacy site.
Yes. Onboarding includes a voice & style guide. Senior in-house Indian writers handle drafts; your SME (or ours) reviews. We use AI for research and outlining, never for unedited final copy.
We only use white-hat methods: digital PR, HARO, niche edits on relevant Indian and global sites, guest posts on real publications, and broken-link reclamation. We never buy PBN links, never use link farms, and you'll see every link before it goes live.
Yes — this is what we call GEO (Generative Engine Optimisation). It includes entity coverage, structured data, llms.txt, comparison content and citation-worthy data. It's bundled into Dominate and Elite, and available as an add-on for Scale.
Ahrefs, Semrush, Screaming Frog, Sitebulb, Google Search Console, GA4, Surfer, Clearscope, and BrightLocal for local. We do not provide Looker Studio dashboards — reporting is delivered as monthly PDFs plus a shared Google Sheet you can filter and reference any time. You don't pay for any of these tools — they're included in the package fee.
We'll review your tech health, top opportunity keywords, content gaps vs your top 3 competitors, and 5 quick wins you can ship next week — even if you never hire us.
Travel content people stop scrolling for.
Travel is the most visual category on the internet — and most hotel and tour pages still post stock photos with hashtag spam. We build proper destination content engines: planned, shot, edited, captioned and scheduled by people who understand travel, with monthly reporting tied to followers, reach, saves and DM enquiries.
Spark
Pulse
Surge
Photo / video shoots are quoted separately based on location and days. Pulse and Surge include 1 in-house shoot day at your property per quarter.